Thryve

Empowering Cancer Patients Through Personalized Care Management

Prototype

Live Demo

Client

Full name

Date

March 2023

Role

Role name
Thryve Case Study Hero Image

Role

UX/UI Designer
UX Researcher
Product Designer
Brand Creator

Team

2 CEOs
Senior UX Designer
Marketing Director

Tools

Figma
Procreate
Lucidchart
Miro

Duration

12 weeks

OVERVIEW

Empowering Cancer Patients with Personalized Care Tools

Thryve is a desktop application designed to support cancer patients through their treatment journey, offering holistic guidance and empowering patients with personalized resources, interactive tools, and informed decision-making.

As the sole designer, I spearheaded every aspect of the project: creating the color palette to complement the logo design, crafting a design system, designing wireframes (both low and high fidelity), and prototyping user flows. The result is a polished, user-centered solution addressing the complex challenges of oncology care.

BACKGROUND

Why Thryve?

During my internship, a significant gap in oncology care was uncovered:
Patients lacked the long-term guidance and support tools necessary to navigate the fragmented and overwhelming treatment landscape.

Key findings from research include:

78% of patients expressed uncertainty about their treatment and survivorship plans

Patients emphasized the need for visual tools and actionable steps to track progress and manage their care with confidence


This gap inspired Thryve, a platform designed to offer clarity and structure during a challenging time.

User Journey Map
Empathy Map: Understanding Patient Emotions, Needs, and Challenges
CHALLENGE

Designing a Platform to Simplify and Support the Cancer Care Journey

How might we create a platform that:

Provides holistic guidance through all treatment stages?

Offers decision-making tools tailored to the unique needs of cancer patients?

Combines a user-friendly interface with emotional reassurance and practical functionality?


This challenge required a deep understanding of user pain points and an empathetic approach to deliver a solution that truly supports patients.

Care Fragmentation

Patients faced confusion and delays when navigating multiple networks

Confidence Deficit

A lack of long-term guidance left patients unsure of their treatment plans

Information Overload

Patients struggled to process the abundance of resources, leading to missed or forgotten tasks

Appointment Challenges

Overwhelming schedules made managing appointments stressful

Actionable Tools

Patients lacked interactive features to stay engaged in their day-to-day care

User Journey Map
User Journey Map: Visualizing the Patient Experience to Identify Key Pain Points
REFINED PROBLEM STATEMENT

"How might we simplify the oncology treatment journey to improve patient confidence and empower decision-making?"

IDEATION & DESIGN PRINCIPLES

Crafting Compassionate and Scalable Solutions for Patient Care

To address these challenges, I established guiding design principles:

Empathy First

Design with compassion, prioritizing accessibility, clarity, and emotional reassurance through calm visuals

Actionable Guidance

Provide interactive, stage-specific tools to empower patients

Scalability

Create scalable designs to support evolving needs

LOGO

A Calming and Trustworthy Brand Identity for Stress-Free Care

The Thryve logo and design system feature calming shades of blue, blue-green, grey, and white to evoke trust, serenity, and professionalism. These colors reflect the target audience's need for a reassuring, clean interface during a stressful time.

Thryve's logo variations
Thryve's logo description
Thryve's logo variation
BRAND IDENTITY & DESIGN SYSTEM

Building a Cohesive and Scalable Design System for Accessibility

I crafted a comprehensive design system in Figma to ensure consistency, scalability, and an accessible user experience throughout Thryve. Designed to reflect the platform’s core values of trust, calmness, and professionalism, this system provides a strong foundation for future iterations and evolving user needs. The key components include:

Icon placeholder

Typography

Clear, modern sans-serif fonts for readability and accessibility

Icon placeholder

Component Library

Modular UI elements to ensure scalability and consistency

Icon placeholder

Icons

Minimalist designs for intuitive navigation

Typography

Clear, modern sans-serif fonts for readability and accessibility

Component Library

Modular UI elements to ensure scalability and consistency

Icons

Minimalist designs for intuitive navigation

Thryve's components

Color Palette Impact:

Blue & Blue-Green

Associated with calmness, healing, and reliability

Grey

Neutral tones to balance the vibrancy and maintain a professional aesthetic

White

Ensures clarity, openness, and accessibility throughout the interface

Project Showcase

Explore our innovative designs and user-centered solutions.

Interaction Design and Navigation

User Flow Diagram: Designing Intuitive Patient Experiences

I meticulously designed the user flow and layout to prioritize simplicity, clarity, and intuitive navigation. Each step in the flow was carefully mapped to align with user goals, minimizing cognitive load while ensuring seamless transitions between key actions. By focusing on logical pathways and efficient layouts, I created a foundation that supports both user engagement and accessibility, setting the stage for a polished and user-centered experience in subsequent iterations.

Thryve's user flow diagram
WIREFRAMES and Polished Visuals

Low Fidelity Wireframes

The low-fidelity wireframes were crafted to establish the foundational structure and user flow of Thryve. They focused on mapping key interactions, including the Log In/Sign Up process, Dashboard overview, Appointments page, and Task List functionality. By prioritizing simplicity and layout clarity, these wireframes provided a blueprint for user navigation while ensuring that all essential features were strategically placed.

Thryve's low-fidelity wireframes - Log in screen
Thryve's low-fidelity wireframes - Sign up screen
Thryve's low-fidelity wireframes - Dashboard screen
Thryve's low-fidelity wireframes - appointments screen
Thryve's low-fidelity wireframes - task list screen

Visual Showcase

Explore a curated selection of our innovative designs.

RESULTS & IMPACT

Delivering Clarity, Engagement, and Confidence Through Thoughtful Design

Thryve's design showcases innovation and attention to user needs. Key projected benefits include:

Improved Task Management: Simplified task tracking to reduce daily cognitive load

Enhanced Engagement: Intuitive navigation to keep users actively managing their care

User Confidence: Clear visual design and structured workflows to reduce treatment-related anxiety

RESULTS & IMPACT

Delivering Clarity, Engagement, and Confidence Through Thoughtful Design

While Thryve remains a conceptual project, its design showcases innovation and attention to user needs. Key projected benefits include:

Improved Task Management: Simplified task tracking to reduce daily cognitive load

Enhanced Engagement: Intuitive navigation to keep users actively managing their care

User Confidence: Clear visual design and structured workflows to reduce treatment-related anxiety

Exploring Ideas & Possibilities—Let’s Connect!

I’m always excited to chat about UX Engineering, 3D Design, and all things XR. Whether you're a recruiter, collaborator, or just curious about my work, let’s connect! I’m also passionate about mentorship—so if you’re looking for guidance or want to talk shop, I’d love to chat!